COVID-19 Digital Self-Trace

The Digital Self-Trace public information campaign highlights the importance of using the Digital
Self-Trace service to help stop COVID-19 spreading in a domino effect.

The campaign was informed by testing with the general public. Three creative concepts were
presented for feedback and the domino effect was identified as the strongest approach, providing a
visual representation of the consequences of inaction to the spread of the virus.

The campaign runs from 11 December 2020 to 29 January 2021. The campaign includes television
advertising, radio and digital advertising.

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